Mediascan

Mediascan

We can analyse your media

Do you want to know what the professionals think of your customer relationship media? Hemels can offer a free analysis!

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News

News

  • This spring the Kamer van Koophandel, issued a pitch for its annual Startersmagazine. In response, Hemels developed a new concept and in July received the go-ahead.
  • In September, the University of Twente will be launching a new magazine for its alumni and business relations.
  • As a parting gesture to the discontinuation of the printed regional section of U&UWV Hemels recently produced a one-time regional special: Wij samen (We together).
Hemels Academy:

Hemels Academy:

learning by doing

As a company, expertise and experience are not things you should keep to yourself; they are meant to be shared. And this is why, in 2008, we decided to start up the Hemels Academy: an in-house training institute for customers, prospects and employees.

Tell me more!
 

Not now!

By Tamara van Doesburg


“Miss, Miss!” Oh yes, of course. I’m at the hairdresser and she’s about to ask how I want my hair. I beat her to it though: “Just a cut, like always. Oh, and a colour rinse, same colour as last time.”


I slouch a bit lower in the seat, open Libelle, the magazine I’m reading, and then wait for the right moment: an opening when I can firmly but politely say: “Do you mind if I read? Just let me know if I need to move my head.” After exchanging a few pleasantries on the delights of the Scandinavian landscape, the moment finally arrives. There’s a lull in the conversation after comparing Norway and Finland; I establish eye contact with my hairdresser via the mirror and say: “Do you mind if I …” I’m relishing the thought of two unbroken hours of reading “the letter of the week”, “women’s secrets” and relationship tips by the resident psychologist Annette Heffels. OK, guilty as charged, I’m hopelessly addicted to reading women’s magazines and combining that with my other addiction, the hairdresser, makes this the highlight of my month. While opening my third issue of Libelle a minor revelation hits me: this is the power of magazines. Those stolen moments, the bubble that cocoons you from the outside world. “I’m just reading Viva dear, which roughly translates to “Don’t disturb me for the next hour!” Industry insiders will tell you it’s a hopelessly old-fashioned notion. But I reckon the opposite is true. What would a visit to the hairdresser be without a month-old, well-thumbed magazine within easy reach? And I’m less at ease on the couch with my notebook on my lap (paranoiac about spilling a drop of Coke Light on my brand spanking new thingamajig). Above all, all the temptations and distractions of the web (a quick check on Facebook) is simply not conducive to relaxing. What I mainly want to do at the moment is absolutely nothing… A tap on my shoulder brings me back to reality; the hairdresser aims the mirror at the back of my head to show the fruits of her labour. My mind empty and my hair cut, I’m all set for another month.


Zat je bij mij in de stoel? Heel erg leuk geschreven en heerlijk leesbaar!
elle | 26-3-2010, 13:23:03
I couldn't agree with you more. Sometimes in life you just have to indulge in guilty pleasures and a trip to the hairdresser for some pampering and serious reading time is right up there on the list. If only it wasn't so expensive so you could go every week!
Sarah Nunn | 28-3-2010, 18:27:48
Leuke column, mooie foto: ik ga deze site maar eens vaker checken!
Caroline Bijl | 9-4-2010, 11:11:56
Leuk verhaal. Goede toon, vol humor ook en intrigerend. Kortom: precies waar je naar op zoek bent bij de kapper! Al heeft die van mij 'alleen' de Story en Linda in z'n leesmap. P.S. Leuk geknipt ook! ;-)
Karin | 20-4-2010, 16:05:21

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Tamara van Doesburg

Position:
Managing editor
Favourite site:
Facebook. Thanks to my Facebook friends I’ve found some great things, from films to a cool festival.
Best magazine:
At work: Lonely Planet magazine, National Geographic Traveller, Condé Nast Traveller. At home: Viva. In the train: Grazia. At the hairdresser: Libelle, Margriet.
Best gadget:
My notepads. I have them in all shapes and sizes, with prints and crazily illustrated covers. Just opening a lovely book can inspire me.
Source of inspiration:
Nature, and with the arrival of spring I’m now putting on my walking shoes a few times a week.